Project Brief
Gwin's Gems is a women's activewear brand based in Long Beach, California. During the brand's launch, I created an original logo with several variations, inspired by a gemstone, modern fitness, and the "G" in the brand's name. This logo was embroidered on all apparel (tops, bottoms, jackets, etc.) and used digitally (social media, website, and order receipts).
Photos courtesy of @gwinsgems on Instagram.
