PROJECT BRIEF
As Sheila J. Sadr prepared to launch her debut book, the author, speaker and slam poetry artist wanted a comprehensive, sustainable brand identity. The goal was to combine elements of Sheila’s personality with her already-existing image to create a visual identity that is bright and cheerful, but also warm, earthy and approachable.
This brand was later implemented into a press kit, mood board, brand style guide, and various social media graphics that I created for her as part of Sage Marketing.
